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Fairchild Radio Promotes Animal Well-being in a National Awareness Campaign
Fairchild Radio, a multicultural radio network with local operations in Toronto, Calgary and Vancouver, organized a week-long public service campaign in June called “Fairchild Radio Animal Well-being Awareness Week”. Objectives of the campaign were to prevent animal cruelty and abandonment as well as to mobilize everyone to do what he or she can to enhance the quality of life for domestic and wild animals.
愛護動物，善待生命。由加拿大中文電台集團主辦的「愛護動物週」，3 個城市 5 個頻道包括多倫多的 AM1430 & FM889、卡加利的 FM947 和溫哥華的 AM1470 & FM961，各自以愛心和創意為當地的關注動物機構進行宣傳活動，得到廣大聽眾的支持，成績令人鼓舞！「加拿大中文電台愛護動物週」明年將會繼續舉辦，到時仍然需要你的參與。
From June 9 to 15, a panel of veterinarians, animal cruelty investigation officers, pet adopters and representatives from the SPCA and Humane Society were invited to guest-host programs in Chinese on Fairchild Radio’s stations in Toronto (AM1430 & FM88.9), Calgary (FM94.7) and Vancouver (AM1470 & FM96.1). Topics of discussion ranged from “how to take care of your pets at home” to “do we need tougher laws for animal cruelty crimes”.
In addition to the on-air segments, each city organized their own events to support the cause. Toronto hosted a pet photo contest with no shortage of groovy doggies and cute kittens.
Toronto AM1430 & FM88.9 hosted a Pet Photo Contest.
Calgary visited the Humane Society and shot a video, featuring a story of pets waiting to be adopted.
Many of our Calgary hosts are passionate animal lovers.
Calgary FM94.7's Terry (left) and Wendy (right) visited Calgary Humane Society.
Last but not least, Vancouver wrapped up the campaign on June 15 with a cookie fundraiser where program hosts of Fairchild Radio and staff from BC SPCA sold hundreds of cookies, stuffed animals and other SPCA souvenirs, raising $2,052 in 4 hours to support BC SPCA’s animal protection program.
Cookies and SPCA souvenirs for sale at the charity booth.
Thank you everyone for a successful campaign. See you next year!
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