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Fairchild Radio Raised $3,700 on Pink Day
2015-10-23 (星期五)
Multicultural radio station Fairchild Radio organized its second Pink Day at Aberdeen Centre in Richmond on October 23 and raised over $3,700 in four hours. All proceeds were donated to the Canadian Breast Cancer Foundation to fund the research, treatment and prevention of the disease.
  (from right to left): Fairchild Radio DJs Jieying Chen, William Ho and Deborah Moore selling the pink mittens and pink socks for charity. |
With an eye-catching pink colored booth set up near the food court from noon to 4pm, Fairchild Radio’s DJs and staff attracted a big crowd during the mall’s busy lunch hour. Many fans also came to support their favorite on-air personalities who sold the Foundation’s pink pins, pink socks and pink mittens for charity. One of the listeners, who wanted to remain anonymous, even made a donation of $1,000 at the booth.
 (from left to right): Fairchild Radio DJs Anita Lee, Mandy Chan and Vivian thanked donors for their generous donation. |
On top of the charity booth on Pink Day, Fairchild Radio also promoted awareness of breast cancer for the whole month of October. Interviews, forums and 1-min educational segments were produced and aired on AM1470 and 96.1FM. Similar programming was also done by Fairchild Radio’s branch stations in Toronto and Calgary.
 No contribution too small! A donor (wearing black) buying a pink ribbon pin for $2 from DJs (left to right) Janice Fan, Brian Chiu, Jennie Chen and Brenda Lo. |
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